How to Increase Sales by Showing Results

Tracking and showing your clients’ results are a roadmap to success for your business. You discover what works for your clients—and what doesn’t—so you can focus your efforts and hone in on the most effective ways to serve. In addition, prospective clients see what you’ve done for others and can easily picture having those results themselves.

The results tracking process may be different for each service or product you provide and is a decision you and your team will need to make. However, we can help you with ways to showcase those results and ensure the right people see them.


One of the most powerful ways to show results, effective testimonials paint a picture in prospects’ minds. They demonstrate what is possible and what others have actually accomplished. They show your expertise and give you credibility, both of which lead to more sales.

When you ask for testimonials, request that they are as explicit as possible. An ideal testimonial will have plenty of hard data, such as how much money the client made or how many sales were made in a specific time frame. To add context, it’s also helpful if the client frames the testimonial with the problems he or she came to you with and how you solved them.

Online and offline marketing materials.

Your website, blog, white papers, and other marketing materials are the perfect places to display client testimonials and your results. Don’t be shy about sharing; prospective clients are anxious to see concrete results. Again, use numbers and facts as often as you can to paint the picture. Weave the results into copy that focuses on prospects’ pain and how you can solve it for them. The more skilled you are at this, the more sales you’ll make.

A word of warning: when you share your results, make sure they are verifiable. A percentage of prospects will take the time to research your claims, and you want them to like what they see and believe your results. If they don’t, they won’t buy—and they can ruin your company’s reputation in a short time.

Press releases.

When you have news to share, such as a successful product launch, or you can tie your company to a newsworthy event, issue a press release. The angle of your PR must be newsworthy, but you can display your results easily with a news release, and it firmly establishes credibility. Again, everything you claim must be verifiable, and for the PR to be accepted for publication, you must focus on the news you bring to the public’s attention.

The press release cannot sound like a commercial for your company, but if you do it properly, you’ll have plenty of opportunity to market yourself.

Have you seen your desired results lately? Why or why not?


    07 Jun

    The Key to Your Online Success

    Whether you are in the market for a new car, planning your next vacation, getting your dose of the daily news, or researching an expensive purchase, most likely you...

    10 Jun

    Frequency Marketing Tips

    Tips to keep in mind when creating a frequency-marketing program: Be creative Find the most effective way to bring revenue into your company while satisfying the customer Survey customers...

    12 Jun

    Email and Social Media Spending Expected to Rise

    According to a May 2008 eMarketer report, social networking and email spending is expected to increase in the next three years. The survey, conducted by Eloqua, reports that: 74% of...

    13 Jun

    Why Hiring a Ghostwriter is Beneficial to Your Marketing Strategy

    Ghostwriting is extremely beneficial for any business. Ghostwriters will take your idea about a book, article, or blog and write a clean and thorough form of this idea on...

    16 Jun

    A Credo of Values Is Essential in Any Successful Business

    One of the greatest strengths a company can utilize in order to gain new customers and keep current ones is through strong company values and a clear credo. Websites...

    23 Jun

    Drive Traffic With an Ezine

    Ezines are a great way to drive traffic to your website. Writing ezines can establish credibility because it shows your target market the span of knowledge you have toward...

    04 Oct

    Economic Crisis: How to Succeed in Difficult Times

    Recent economic scares have placed fear into the minds of all business owners, big and small. It’s important during these times to think positively and put your best foot...

    04 Nov

    Ezines and Free Reports: Powerful Marketing Vehicles

    Sharing free tips and information about your industry to consumers is a great way to illustrate your professional expertise. Reliable information and tips can benefit consumers’ lives, helping them...

    12 Nov

    Interactive Marketing Spending: The Future of Marketing

    According to a recent Forrester Research study, interactive marketing spending will more than triple by 2012, reaching a high of $61 billion. Interactive media is an extremely beneficial vehicle...

    09 Apr

    The Best Marketing Tip I Can Offer

    Things, they are a changing at Michelle Salater Writing & Editorial. As our clients’ needs and wants change, so is our company. And we couldn’t be happier with the way things...

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    Jalen Davenport 5 hours ago / Reply

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Jorny Alnordussen 6 hours ago / Reply

    Gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Marcus Farrell 7 hours ago / Reply

    Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Post a Comment

    Your comment was successfully posted!

    Search This Blog


    Latest Tweets

    Follow @writtenbysumer on twitter.

    We Recommend

    [wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close