Dr. Ruth Roberts
Our professional copywriting team is happy to announce the official launch of Dr. Ruth Robert’s comprehensive sales and marketing funnel to roll out her groundbreaking pet health program, The Original CrockPET Diet™.
The Original CrockPET Diet™ is designed for dog and cat owners who want to prevent or treat their pets’ illnesses.
Using a combination of wholesome foods and necessary vitamins and supplements, The Original CrockPET Diet™ cuts down on kidney issues, helps pets reach their ideal weight, fights cancer-causing agents, and a host of other health benefits.
Buyers will receive access to a veterinarian’s guidance, a book and recipe, and auto-shipped supplements that sustain pet health.
We began the sales funnel with a comprehensive plan, which included packaging, positioning, and pricing the offer. From there, we built out the funnel MAP and flow for communications to different market segments.
With the plan in place, our team created a video sales letter script, wrote nearly 100 marketing emails, handled sales page and order page copy, put together an eBook, and implemented the emails and web pages.
All of these efforts support Dr. Ruth Roberts’ initiative to help pet owners add years to their dogs’ and cats’ lives. We are proud to take part in such an inspiring launch. Over the last months, the Sūmér copywriters have…
Visit the project
- Devised a comprehensive marketing strategy that turned cold leads into returning buyers.
- Composed compelling sales page copy that reveals how to avoid illnesses common in dogs and cats.
- Written several email sequences that nurture, offer free content, sell the program, and enhance the user experience.
- Created a story-driven video sales letter that captivates and educates.
- Implemented all pieces into ClickFunnels and Infusionsoft.
- Set pricing for community membership and supplement bundle auto-shipments.
- Initiated social media marketing campaigns.
- Drove traffic to sales page and video content.
- Increased conversions with split testing.