Market Alert came to Sūmèr, in need of a content marketing strategy and funnel to engage and convert potential buyers.
Although Market Alert has empowered loan originators since 1992, the company lacked a plan to convert leads exploring Market Alert’s free trial offer.
After assessing Market Alert’s situation, we architected a funnel strategy to take curious visitors and turn them into subscription members. A series of automated emails and video scripts were written to educate leads on how to leverage the Market Alert platform, underscoring the value of becoming a subscriber.
The result: Market Alert gained a comprehensive funnel architecture and copy to provide value-rich content and capture the company’s low-hanging marketing fruit.
Here’s what our client has to say…
Before discovering the Sūmèr copywriting team, I had engaged other writers/companies to craft marketing content for me. Every time, I wound up disappointed and disillusioned. While these other sources were certainly capable of crafting grammatically correct text, they lacked the skill and experience I needed most—the ability to design and construct sizzling content and to ultimately deliver that copy through a customized sales funnel explicitly developed for my business.
To my great relief, the Sūmèr team is not about boilerplating anything; they took the time to thoroughly understand my business, my customers, and my specific objectives. In the end, their performance was so outstanding, it compelled me to do something I very seldom ever do—and that is to write a testimonial.
The quality of my overall experience together with the outstanding content produced by Michelle Salater and her team at Sūmèr leads me to say, unequivocally, you simply owe it to yourself to contact these people for your next project. Like me, I have no doubt you’ll be absolutely delighted you did.
–Larry Baer, Founder of Market Alert
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