5 Storytelling Secrets for Digital Marketing Success

 

 

“If it isn’t broken, don’t fix it.”

That’s our philosophy when it comes to proven content marketing strategies and copywriting techniques.

Over the years, we’ve collected storytelling secrets and crafted them into valuable content, just for you!

These storytelling techniques will put you ahead of the competition and give you the power to turn lifeless content into engaging material that will keep your audience wanting more.

Before we dive in, let’s discuss why story is so effective in marketing content.

First and foremost, the human brain is wired to analyze and remember stories.

It’s a natural human instinct to mentally and emotionally invest in content that has a storyline.

When the story is engaging, your reader won’t be able to resist sticking it out to the end.

Storytelling also gives you the ability to connect with readers on an emotional level.

When you discover how to tap into emotions, it’s easier to engage people who have a need for your product or service.

Last but not least, storytelling makes reading your content fun.

When your content is enjoyable, it will attract more readers.

Dive into 5 of our favorite storytelling strategies and use them to turn your content into storytelling gold.

#1 Brand Storytelling Strategies Your Audience Will Love

Brand storytelling—the #1 rule is show, don’t tell. You may have heard more than one content marketing expert offer that advice.

But what the BLEEP are they talking about?

Here’s the lowdown: when you show instead of tell, you provide your audience an experience—you allow them to consume the content, reflect on it, and think about it. They make a connection and think about how it applies to their life.

Keep Reading.

#2  3 Ways to Discover Your Business Story

Discovering your business story is a process that requires serious finesse and deep thinking.

Before I reveal 3 ways to find your business story, let me share a brief story.

We have a client who works in Veterinary Medicine.

In our meetings with her, she tells us about the look of relief on her clients’ faces when a pet overcame an illness.

About the thank-you notes that pile up in her inbox after successful surgeries saved a dog or cat’s life.

It brings her incredible joy to empower people to give their pets a better life.

Keep Reading.

#3  5 Best Practices to Keep Your Brand Storytelling Relevant

The Internet is polluted with tips, tricks, and advice on how to do just about anything.

Because of this, the number one question most businesses are continually wondering is how they can make their brand stand out and remain relevant.

Wonder no more!

For all you Copy Doodle readers, we’ve compiled our top 5 best practices to help keep your brand storytelling relevant.

Bon appétit!

Keep Reading.

#4 Copywriting Tips: Product Storytelling

Compelling and conversion-ready copywriting provides a narrative that captivates interest, informs, and persuades.

Stories are fundamental to how we communicate, and that’s especially true for businesses.

Service-based entrepreneurs have the fodder for good stories.

Business coaches and consultants motivate and guide customers toward goals.

Tech specialists improve communication and capability.

But what if you sell physical products? How do you fuse stories into your product copywriting?

Keep Reading.

Brand Storytelling 101

Human beings are hardwired to listen to stories. As children, we used to love falling asleep to our favorite tales.

We flock to the movies because we want to watch a story unravel, and the most popular people that we meet are the ones with an interesting story to share.

Stories are the most powerful ways we can relate with another person.

They go well beyond facts and figures; they create experiences, which go deep into our hearts, never to be forgotten.

So it goes without saying, your brand’s story is your biggest, most marketable asset—and if you aren’t already, it needs to be told.

Keep Reading.

Love this Blog? Tweet it!

michelle

    01 Mar

    The One Thing That Creates Low Online Sales

        When we talk with business professionals who have an awesome product with low online sales, we often hear the following… “I’ve tried everything and nothing seems to...

    traffic on the interstate

    21 Apr

    Lukewarm Traffic: Go from Maybe to Yes

    Lukewarm traffic—they’re a wily bunch. You already know traffic is important to the success of your website. Without traffic, you have no leads. Without leads, no sales. But all...

    sparklers spell out 2014

    23 Dec

    #TBT to Our Top 5 Blogs of the Year

    As the year comes to an end, everyone tends to get a little nostalgic about what has happened in the last 12 months. Apparently Sūmèr is no different. We...

    14 Jan

    Best Practices: Targeting Millennials with Content Marketing

    The millennial demographic makes up a quarter of the United States and has more than $200 billon in purchasing power. If that number doesn’t get your juices flowing, how’s...

    variety bowl of candy

    14 Apr

    PSA on Strategic Content Marketing: Variety Converts

    When it comes to implementing strategic content marketing that converts, please don’t pound your audience over the head with a deluge of identical material. Our copywriters have seen the...

    02 Feb

    How the Star Wars Trailer Exemplifies Successful Content Marketing

                              When it comes to quality copywriting that converts, there is confusion about what successful content marketing...

    13 Jan

    Long-Term Content Marketing Plan: The Successful Blueprint for 2015

    Long-term content marketing plans. What the heck are they, and how do they benefit small business owners and Internet marketers? The basic definition is… A sketch of email campaigns,...

    31 Jan

    Content Marketing Success: Mirror the Latest TV Revival Trends

    “Whatever happened to predictability. The milkman, the paperboy, evening tv?” If you didn’t just sing that sentence to the tune of the infamous Full House theme song, you clearly...

    10 May

    4 Methods to Build Customer Relationships

        Product value propositions express the need for and the quality of what you offer. Shouldn’t that be enough to attract your target market and convert? You’d think...

    14 Jun

    3 Ways to Turn Social Media Interactions into Valuable Marketing Material

      Social media—depending on whom you ask, it’s a love/hate relationship. No matter how you feel about it, it’s here to stay. And that means it’s vital for you...


    Search This Blog

    Categories

    Latest Tweets

    Follow @writtenbysumer on twitter.

    We Recommend

    [wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close