How to Increase Your Social Media Reach with Periscope

Periscope gives audiences the opportunity to, as its tagline so brilliantly puts it, “explore the world through someone else’s eyes.” As a new venue to increase your social media reach and build a tighter community among your fans and clients, Periscope is the latest marketing trend. The app works like this: users ...Read More

11 Ways to Create Brand Storytelling

If you’re a regular reader of our blog, you now know that crafting your brand’s story is vital to your online presence. That sounds all fine and dandy…until you give it a whirl. Brand storytelling isn’t so easy, right? In this post, you’ll discover the 11 steps we take when we help ...Read More

DIY Blogs – Just Because You Can Doesn’t Mean You Should

[Photo credit: Got Credit] Writing your own business blog is a great idea in theory. After all, no one can share your knowledge and wisdom with prospective clients quite like you. Not to mention, it saves you money to write your own awesome, client-attracting, sharable content. When you own a business, you ...Read More

Copywriting Strategies for Artisan Businesses

Before we dive into the nitty-gritty of how artist entrepreneurs can improve conversions in their website copy, social media marketing, and email nurture sequences, it’s important to first define what constitutes an artisan business. We’re not talking about gluing popsicle sticks together here. We’ve worked with our fair share of artist entrepreneurs—from ...Read More

The First Rule of Copy That Converts

Clear copywriting is much like clean eating. If you’ve encountered that term in weight loss blogs, lifestyle magazines, and recipe books, you know that clean eating doesn’t mean eliminating or adding foods to your diet. It’s about being mindful of what you put into your body. Copy that converts works the same ...Read More

Nurturing Customer Relationships: The Key to Client Re-Engagement

Photo credit: Mark Guim Customer relationships are a quintessential factor in your current sales figures and the sustainable future of your business. According to a recent LinkedIn report, when a customer has purchased from you once, he or she is 60 to 70% more likely to become a repeat buyer. The question ...Read More

Copywriting Strategies for the Weight Loss Industry

Photo credit: Natasia Causse Our copywriting strategies for the weight loss industry help you stand out in a vast marketplace. As a multi-billion dollar industry with a vast customer base, it’s difficult for your marketing to be seen and heard… That is, unless you know the copywriting strategies that speak directly to your ...Read More

Why Direct Sellers Need Optimized Web Content

Direct sellers for large companies such as Avon and Thirty One need to properly invest in websites with blog functionality. Often, these direct sales companies offer preconfigured websites that sellers can use to promote their products. Unfortunately, there’s one major hitch in this plan. Companies optimize these websites to promote their own ...Read More

The Cutest Patriotic Pets You’ve Ever Seen

In honor of the Fourth of July, the adorable four-legged friends at Sūmèr wanted to share their patriotic spirit. We hope you find as much delight in them as we did during the photo shoots! For our readers in the U.S., have a safe holiday weekend! May it be filled with BBQs, ...Read More

Copywriting Strategies for the Love and Relationships Industry

Photo credit: Leland Francisco When it comes to copywriting strategies specific to the love and relationship industry, creating audience-centric content is rule #1. No matter whether your business offers dating advice, develops strategies for self-confidence, or helps married couples rekindle passion, your prospects feel a very distinct pain. Their love life stinks. Or ...Read More
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