How DIY Website Copy Kills Sales

Important announcement about DIY website copy: doing it yourself may mess up your website. Can you write your own website copy and have it convert for you? Absolutely. But I bet that if your website was converting like you want it to, or if you really had the time, the drive, and ...Read More

3 Ways To Uncover Your Brand Story

If you’re sold on using story in your marketing content (I’m betting if you are reading this, you probably are), you might be suffering from story paralysis. Story paralysis looks something like this: YES! I totally need to add story to my boring content. WAIT! What story should I tell? OH! I ...Read More

How to Make Your Video Sales Letter Script Sound Natural

  Have you ever listened to a video sales letter (VSL) that sounded robotic and dull? We sure have, and it’s worse than listening to sharp nails on a chalkboard. VSLs have the power to captivate both the eyes and ears of a prospect, so it’s no wonder why so many brands ...Read More

[Case Study] How We Got 9x ROI For a Virtual Program Launch

Challenge Our client wanted to launch a new 2-month, $1,999 virtual program that attracted members of their list and new leads who were just starting out in their business. The bulk of the client’s list was business owners; however, the goal of this campaign was to engage a different part of the ...Read More

5 Ways to Build a Better Business Blog

If there’s one thing we learned about building a successful business blog, it’s how to repurpose content in fresh, new ways. For you avid Copy Doodle readers, we’ve compiled our top five blog posts to help you blog better.  Enjoy! 1. Why Your Blog Sucks (And How to Make It Better) Follow ...Read More

How to Nurture Prospective Buyers on Your List

  Unfortunately, bad nurturing happens more than it doesn’t. The complaints keep coming in from customers and clients about the following worst practices of online nurturing: You visit a website and like their message. You notice they’re offering a free report / download in exchange for your contact info. You give them ...Read More

Proactive Web Maintenance: What You Need to Know

Our clients look to us for solutions and see us as partners in their success. In addition to providing best practices and always looking for new ways to market and grow their business online, our clients also look to us to provide valuable vendor resources that will help them further achieve their ...Read More

Brand Storytelling 101

Human beings are hardwired to listen to stories. As children, we used to love falling asleep to our favorite tales. We flock to the movies because we want to watch a story unravel, and the most popular people that we meet are the ones with an interesting story to share. Stories are ...Read More

Common Mobile Marketing Mistakes to Avoid

Well, the stats are in. According to CNN , more Americans are using mobile devices to access the Internet than desktops and laptops. So if you have had a “whatever” approach to mobile marketing, it’s time you sat up and took note, because you’re leaving some serious $$$ on the table. This mobile ...Read More

Startup Success: An Interview with Belly CEO Logan LaHive

Logan LaHive, a.k.a. “the Chief Big Belly,” is the CEO of Belly, a rewards and customer loyalty program used by millions countrywide. Before founding Belly, Logan was the Director of New Business at Redbox. Since then, he has spent the past 7 years in startups, and he’s developed a passion for helping ...Read More
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