[Case Study] How We Got 9x ROI For a Virtual Program Launch

Challenge Our client wanted to launch a new 2-month, $1,999 virtual program that attracted members of their list and new leads who were just starting out in their business. The bulk of the client’s list was business owners; however, the goal of this campaign was to engage a different part of the ...Read More

5 Ways to Build a Better Business Blog

If there’s one thing we learned about building a successful business blog, it’s how to repurpose content in fresh, new ways. For you avid Copy Doodle readers, we’ve compiled our top five blog posts to help you blog better.  Enjoy! 1. Why Your Blog Sucks (And How to Make It Better) Follow ...Read More

How to Nurture Prospective Buyers on Your List

  Unfortunately, bad nurturing happens more than it doesn’t. The complaints keep coming in from customers and clients about the following worst practices of online nurturing: You visit a website and like their message. You notice they’re offering a free report / download in exchange for your contact info. You give them ...Read More

Proactive Web Maintenance: What You Need to Know

Our clients look to us for solutions and see us as partners in their success. In addition to providing best practices and always looking for new ways to market and grow their business online, our clients also look to us to provide valuable vendor resources that will help them further achieve their ...Read More

Brand Storytelling 101

Human beings are hardwired to listen to stories. As children, we used to love falling asleep to our favorite tales. We flock to the movies because we want to watch a story unravel, and the most popular people that we meet are the ones with an interesting story to share. Stories are ...Read More

Common Mobile Marketing Mistakes to Avoid

Well, the stats are in. According to CNN , more Americans are using mobile devices to access the Internet than desktops and laptops. So if you have had a “whatever” approach to mobile marketing, it’s time you sat up and took note, because you’re leaving some serious $$$ on the table. This mobile ...Read More

Startup Success: An Interview with Belly CEO Logan LaHive

Logan LaHive, a.k.a. “the Chief Big Belly,” is the CEO of Belly, a rewards and customer loyalty program used by millions countrywide. Before founding Belly, Logan was the Director of New Business at Redbox. Since then, he has spent the past 7 years in startups, and he’s developed a passion for helping ...Read More

6 Effective Google Plus Marketing Strategies for Businesses

  “XYZ’s new site ABC.com is the latest smash hit competition to Facebook, and you can no longer hope to ignore it!” Sound familiar? If we were to believe every statement like this across the Internet, then all of the 200+ social media sites that exist need to be taken seriously. However, ...Read More

How Tour and Travel Businesses Can Set Themselves Apart with Social Media

Just when you thought that online marketing couldn’t become more diversified, along comes social media to ruin it for you. Fortunately though, unlike the technical world of SEO, SEM, and media buying, social media is one place where you can roll up your sleeves and have some fun marketing your travel and ...Read More

Content Marketing Ideas for Attracting More Prospects

  I love it when restaurants sell the same ingredients they cook with. For example, there’s this Cuban restaurant with the most spectacular chicken dish. They use a garlic, lemon, and onion sauce that makes my mouth water—in fact, their Famoso Pollo is THE most requested meal. This restaurant knows the value ...Read More
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