7 Social Media Strategies to Drive Business

Let’s be honest here…Impactful and relevant social-media marketing will help scale your business over time. There is NO denying that. According to a recent study by Link Humans, “Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a


How to Increase Your Social Media Reach with Periscope

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Periscope gives audiences the opportunity to, as its tagline so brilliantly puts it, “explore the world through someone else’s eyes.” As a new venue to increase your social media reach and build a tighter community among your fans and clients, Periscope is the latest marketing trend. The app works like this: users share their experiences


6 Effective Google Plus Marketing Strategies for Businesses

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  “XYZ’s new site ABC.com is the latest smash hit competition to Facebook, and you can no longer hope to ignore it!” Sound familiar? If we were to believe every statement like this across the Internet, then all of the 200+ social media sites that exist need to be taken seriously. However, there are a


How Tour and Travel Businesses Can Set Themselves Apart with Social Media

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Just when you thought that online marketing couldn’t become more diversified, along comes social media to ruin it for you. Fortunately though, unlike the technical world of SEO, SEM, and media buying, social media is one place where you can roll up your sleeves and have some fun marketing your travel and tour company. Did


How to Use SlideShare for Content Strategy

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  Did you know SlideShare is the number one B2B presentation platform in the world? In fact, SlideShare receives 500 percent more traffic than Facebook, Twitter, YouTube, and LinkedIn. If you’re looking for a gathering of B2B professionals, look no further than SlideShare. With SlideShare, anyone can easily upload a deck and give a presentation


How to Maximize Your Value Using Testimonials

How to Maximize Your Value

Have you ever looked at customer reviews before making a purchase? Did you want to see what other people said before hitting that buy button? It’s common nowadays to take a look at what reviews think or say about a business. You don’t have to be selling on Amazon or have your business on Yelp

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How to Write a LinkedIn Profile Using the Science of Attraction

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LinkedIn says there are over 277,000,000 registered members on the number one social network for professionals. The infograph below shows where most of these 270+ million members are located. Where the 270+ million registered members on LinkedIn are located If you’re on LinkedIn, you’ve obviously got some competition. Even searching for specific job titles shows


Make Your LinkedIn Strategies Count

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LinkedIn strategies? Do you really need to think all that much about social media? While Facebook and Twitter may be seen as the place to share pictures of your dog and your opinions on the Olympics, LinkedIn is the one social media platform that lets business owners play with other business owners. It’s kind of


Anatomy of Highly Shareable Marketing Content

Tumblr is one of the best current sharing social media sites.

Marketing content has two functions: to make the reader react, and then take action. But that action isn’t always to purchase directly. When the goal is to spread the word about your products and services, there’s no better vehicle than word of mouth. Marketing content that truly influences your audiences’ lives gives them more than


Love Thy Followers: How to Build a Loyal Social Media Tribe

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As our world drowns in information, and shameless product and event promotion fills Twitter feeds everywhere, there’s something special about building a strong, thoughtful social media presence on the Internet that cuts through the noise and stands out among the rest. What’s even more powerful is creating a community of followers that keep coming back

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