No band is complete without a solid following of groupies.
You know, the people who started out buying a simple CD and turned into raving fans that can’t miss even one concert.
As a business owner, you need to find a way to turn new customers into groupies who will continue to buy from you.
This increase in spending isn’t going to happen overnight. So how do you make it happen?
You think like a rock star, that’s how.
Check it out…
There’s nothing better than being a member of your favorite band’s member club.
That’s because memberships allow fans to purchase songs before the release date, provide opportunities to win backstage passes, and allow fans to buy the latest band swag.
All of these things help music artists sell more products while making fans think they are getting special treatment. It’s a win-win all around.
You can do the same by creating a membership program for your business.
Make your customers feel special with a membership program that offers them special access to products/services before anyone else, or promotes special deals non-members don’t get.
This type of program allows you to collect reoccurring revenue membership costs (if you decide to charge for membership), increase purchases of products/services through special membership promotions, and improve your customer lifetime value.
Musicians make bank selling merchandise at their shows by cross selling different types of products.
And you can do it, too.
Do you sell special coffee makers? Then perhaps you should also sell the special coffee filters that go with them. Or maybe you’re a shoe salesman. You might want to try adding socks to your sales inventory.
These are only two of many tactics you need to add into your marketing strategy.
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