Simple Blueprint for Your Successful Sales Funnel

spiral staircase

A successful sales funnel…oh, how on Earth do you build your masterpiece?

Generating greater audience engagement requires that you take your audience on a journey with you. There are many nuts and bolts to consider as you create your conversion-ready sales funnel.

Lucky for you, our professional copywriting team will simplify the process for creating a sales funnel that hits all your targets.

Establish Relevance with Segmentation

Email segmentation doesn’t entail audience segregation—the practice means that you’re sensitive to your target market’s unique needs. In creating relevant email content, you place a direct emphasis on your customer avatar’s unique struggles.

For example, you wouldn’t send a guide to hedge fund management to a group of financial planning newbies. You’d start with the basic principles and action steps for asset growth.

So many email nurture sequences consist of only broadcast messages that hope to captivate interest, but ultimately fall short. That’s because umbrella messaging without focus makes the audience feel as if they’re only a number on your email marketing list.

Instead, give them actionable insight and relevant information that’s based solely on their specific needs. The ironclad method of doing that is marketing list segmentation.

Project the Audience Experience

Without a bird’s eye view of what you want your sales funnel to accomplish at every turn, you end up shooting in the dark. As you engineer or tweak your sales funnel, keep the big picture audience experience in the forefront of your mind.

Don’t think in terms of sales numbers and lead generation. Concentrate on how and why your audience will engage with your sales funnel content.

What is it that you want the audience to get out of this? When you pinpoint the core of what you want your sales funnel to achieve outside of profits, that’s when you get clear on how to design and implement your plan.

Captivate Interest with Content Diversity

Some content is designed to draw fresh traffic to your website; other pieces aim to strengthen your relationships with existing clients; and some marketing content leverages direct sales.

With multiple purposes building to an end game, it’s difficult to take your prospects on a journey with you if you have dry, repetitive content.

The solution is to vary your content so that your audience doesn’t get bored with the same delivery over and over again. You could have articles that cover a cornucopia of relevant and diverse subjects, but if it all looks the same, it will blend into a content smoothie in your audience’s brain.

Implement a video after a white paper. Fork over an audio lesson after a video. In diversifying your content, you stay consistently fresh.

Perform an Email, Lead Magnet, and Website Content Audit

Successful sales funnels require maintenance. Tinkering with your sales funnel rollout doesn’t mean that you’re unsuccessful. Instead, it means you practice proactivity. Most of our readers know that famous quote from Albert Einstein, but in an effort to prove our point:

“Insanity: doing the same thing over and over again and expecting different results.”

If you send out an email after a lead magnet download, and you don’t get the response you wanted, figure out why. With that information in your hands, you can take proactive steps that lead to higher engagement and conversions.

Break the Funnel Template 

Most business owners have seen those handy-dandy flow charts—and for the most part, those serve as a great sales funnel starting point. But no two businesses are alike (at least they shouldn’t be).

The point is that not every sales funnel needs to be identical. Templates are for cookies and paint-by-number sets. In fact, following a template leads to lower engagement, less relevant content, and general lackluster results for all your efforts.

Design a sales funnel specifically for your audience—no one else’s.

Ready to Build Your Successful Sales Funnel?

Let Our Professional Copywriters Take the Reins!

 

michelle

    15 Dec

    Increase Site Traffic with RSS Feed

    The number of internet users has dramatically increased in recent years and is still climbing. More people are using RSS readers to provide them with new articles, blogs, website...

    13 Nov

    The Evolution of a Brand Message: A Picture Story

    The seed is planted into the ground = An idea is born You have the desire to create a business. So, you take the plunge and begin the process...

    15 Mar

    3 Reasons Why Shock Value is for the Birds

    In the age of the Internet, everyone’s looking for the next thing that goes viral. And if you use shock value in your marketing materials, you’re bound to turn...

    Mobile versus Desktop

    31 Dec

    New Year Resolution: Make Sure Your Website Doesn’t Suck

    Your website has the potential to be an incredibly useful business builder. It can grow your list, provide useful content online to your community, and give a great first...

    18 Feb

    3 Ways to Humanize Your Marketing

    It’s no great secret that people want to do business with people. In fact, this is the very impetus behind almost all marketing you see today. The key to...

    24 Sep

    Blueprint for a Successful Marketing Funnel Launch

    Our professional copywriting team has gone into full happy-dance mode. Now that we’ve successfully created a comprehensive marketing funnel for the Main Street Alternative Asset Planners, we’re sharing our...

    drums

    25 Jul

    7 Essential Components of a Rocking Sales Page

    An effective sales page grabs the readers’ attention and holds it to the end, when they are persuaded to take action. It flows well and focuses on the benefits to...

    30 Aug

    The Content Marketing Trifecta: 3 Vital Distribution Channels

      At some point in your life, you’ve probably been asked the question, “If you were stranded on an island and could only take 3 things with you, what...

    10 Jun

    Bing Positioned to Hit the Jackpot as Most Popular Search Engine

    According to comScore, the new Microsoft search engine, Bing, had an extremely successful public debut. comScore’s results showed that Microsoft’s U.S. searchers increased from 13.8 percent to 15.5 percent...

    07 Jun

    Maximize Social Media Success: Create a Connection

    As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes...


    6 thoughts on “Maximize Social Media Success: Create a Connection”