From the category archives:

Marketing Tips

Why You Shouldn’t Brand Yourself

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To have an effective brand, you need a clear, consistent, valid, emotion-evoking message, and excellent graphics.
Effective brand images have deep roots within customers’ emotions and thoughts. If your brand isn’t [...]

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Creative Marketing: Let Your Pet Market for You

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What do we do when we’re inundated with salesy emails? We delete them, right? Most people do unless they signed up to receive emails from you.
So why spend thousands of [...]

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Is Your Advertising as Effective as It Should Be?

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Back in the summer of 2009, I was reading the annual high-school-graduation insert in my hometown newspaper. This is a separate publication that features the graduates’ senior pictures and advertising [...]

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When Business Opportunity Knocks, How Does Your Appearance Answer?

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Special thanks to style expert and owner of Charleston Style Concierge, Lee Heyward for this post.
People do business with those whom they trust and feel confident in. Your business [...]

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Search Evangelist Predicts Search Trends for 2010

comScore search predictions

In an interview with WebProNews, Eli Goodman, the Search Evangelist for comScore, discussed the anticipated search trends for the 2010. Some highlights of the discussion include:
* Advertisers are going to [...]

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Are You Neglecting Your Strongest Sales Tool?

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Your company’s brand image is the strongest sales tool you have—no matter what business you’re in. Your business image affects the way others perceive your company (and your team) because [...]

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Top 9 Ways to Track and Map Online Efforts and Success

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You might think that social media tracking is impossible or too time consuming—that the only way to track your efforts is by observing reactions and comments others post on your [...]

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Quality vs Quantity: Where Do Your Marketing Materials Stand?

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When it comes to creating tangible marketing materials, working within your budget can be a challenge. Unfortunately, many businesses make the mistake of compromising quality for quantity. You may think [...]

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Happy Holidays from Our Team to You

“Happy holidays! We wish you a wonderful week with family and friends and a happy, prosperous New Year.” –Michelle Salater, president of Sumer

“I wish you all a Merry Christmas!” –Britt [...]

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Contest: Chance to Win a Spot in the Influence Your Online Market Bootcamp

Are you spending too much time and effort doing what you’ve heard works to promote your company online without seeing the results you expected? Are you frustrated because you don’t [...]

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