From the category archives:

Marketing Tips

How to Illustrate That Your Company Offers Luxury Services

Do you offer luxury services to clients but can’t seem to attract and convert enough prospects? The root of the problem might lie in your ability to project an accurate [...]

Where Do Your Website Visitors’ Eyes Go to First?

Have you ever wondered where website visitors first look when they visit your site? In a recent study performed by Eyetrack III, researchers discovered that . . .
1. Website [...]

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Customer Retention Strategy: 4 Ways to Give Them What They Want

Below are 4 ways to stay in front of customers and keep them coming back repeatedly:
1. Create a Loyalty Club: Have you ever heard of Pavlov’s classical conditioning theory [...]

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Why It’s Time to Develop a Smarter Marketing Strategy

Acquiring a new client can be extremely costly, whereas retaining current clients and reaching out to previous clients can cost little or nothing. Not only is it less expensive and [...]

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uCubd’s Social Media Mashups: Enhance Customer Experience

As a key player in the field of social network communication, uCubd’s social media mashup template is changing the way social media users interact with social objects. In a nutshell, [...]

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How to Combine Online and Traditional Marketing for Maximum Success

In a study performed by Econsultancy, where more than 1,400 U.S. consumers were surveyed, email proves to be more successful for e-commerce than social networks. The study asked participants how [...]

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How to Create Share-Worthy Content Online

The strategies used to attract customers and attention online greatly differ from the strategies used to generate customers offline. In an exclusive interview with WebProNews, interviewee David Meerman Scott, author [...]

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Encourage Online Purchasing with Ezines and Email Marketing

As mentioned in Part I of this post, it’s important to understand the difference between an email campaign and an ezine (also known as an online newsletter) before using these [...]

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The Power of Email and Ezines in Online Purchasing

Online businesses—whether travel, retail, or service related—all have the opportunity to stay in front of past customers and attract new ones through ezines and email campaigns.
According to a study performed [...]

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Where To Find Your Target Audience Online

Do your target audience or key influencers primarily consist of women? If so, you might find this statistic to be of great interest to you in terms of your online [...]

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