The Essential Components of Any Successful Marketing Campaign

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TweetWe all want roughly the same thing from our marketing campaigns: tangible evidence that the money and time we invested earned us some returns. While individual marketing campaign goals vary [...]

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The Power of Strong Verbs in Marketing Copy

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TweetWe all know it’s faster and easier to get across the country in a jet than a bus, and faster in a bus than on a bicycle. In marketing copy, [...]

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The Future of Social Marketing

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TweetLet’s start by saying that we love Brian Solis. After all, he’s considered a global thought leader in the field of new media and we, the humble producers of Copy [...]

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Is Your Web Copy Relevant to Prospective Clients?

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TweetHow many times have you tried to assemble furniture or started using a new gadget without reading the instruction manual? We are certainly guilty of such transgressions—and with good reason: [...]

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5 Ways to Generate So Many Referrals That You’ll Be Turning People Away

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TweetReferrals are like gold bullion to a small-business owner—they save you time and money, and provide you a direct line to a pre-qualified client. If generating referrals isn’t already a [...]

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What Will the New Year Hold In Store For Online Video?

TweetThe Sumer team would like to wish you a very happy and healthy New Year! We hope that 2012 brings you success in your company and personal growth. For our [...]

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Five Ideas for Investing in Yourself in 2012

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TweetNo matter what your growth goals are for 2012, your chances of reaching them (and your future business goals) are better if you take time to invest in yourself. After [...]

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Break Free From Your Fears and Step Into Massive Cash Injection With Mentor David Neagle

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TweetIt’s no secret that coaching with Income Acceleration Mentor David Neagle has helped me triple revenue in 2011, and set Sumèr on a path to enter 2012 well on our [...]

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Happy Holidays from the Sumer Team!

TweetAs I was looking through some old Copy Doodle archives, I stumbled upon a real gem! It was a Happy Holidays post that we had published back in 2009. It [...]

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How Would Your Life and Business Change If you Stopped Living in a No World and Started Living in a Yes World?

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TweetHave you ever thought that maybe, just maybe, your largest fear or obstacle is the place where you’ll uncover your life journey and dream? If not, I encourage you to [...]

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