3 Tips for Internal and External Linking within Your Blog Posts

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A good blog post doesn’t simply consist of clean and persuasive copy. An effective copywriter knows that whenever he or she sets out to write a new blog post, there are a few elements that are important to incorporate that extend beyond copy. In the digital world, SEO determines the discoverability of your posts. If


The Secret Ingredients to Successful Re-Engagement Emails

Email engagement

Think about your email inbox for a second. If you’re like most people, doing so might bring you a sense of anxiety. You may feel your heart rate quicken as little beads of sweat suddenly appear on your forehead. Ok, ok, that was a bit overly dramatic. However, we believe there’s some truth in this


5 SEO Tools That Could Make All the Difference for Your Business

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Consider the following hypothetical scenario: It’s been your lifelong dream to become a culinary chef. One day, you decide it’s time to finally make it happen. You sign up to take several months of cooking classes in order to improve your culinary repertoire and skill set. These classes aren’t cheap. You have to dig into


From Prospect to Customer: Design a Winning Customer Journey

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The Oxford Dictionary defines a journey as “an act of travelling from one place to another.” However, a journey entails much more than simply moving from one place to another. Often, at the end of the journey, we’ve changed–we’re different people from who we were when we first embarked. For example, perhaps before leaving on


Customer Value Optimization: 8 Steps to Building a Successful Customer Relationship

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(Source) Oooh, the trials and tribulations of dating. The act of pursuing a love interest or romantic partner can be both exhilarating and frustrating, regardless of gender, nationality, sexuality, or age. Although the details may vary, oftentimes, the act of dating follows a designated sequence of steps. From getting to know someone… To asking him


The Traffic Detective: 3 Reasons You’re Losing Site Traffic

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If you’re a business that heavily depends on digital interactions with current and prospective customers, you know how important data analytics are to your bottom line. From social media follows to email opens, click-through rates to bounce rates, there are several key metrics that require consistent monitoring. Site traffic is a particularly significant metric–if you


5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve checkout lines, and systems like Alexa or Google Home. And while all these technologies can be


4 Digital Marketing Blunders to Avoid

When it comes to running a business, making mistakes is inevitable. This can be a bit unnerving to consider, especially since, according to Bloomberg, 80% of businesses fail within the first 18 months. What differentiates a business that fails from a business that succeeds is whether or not the business can learn from mistakes. Learning


4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to


The State of Blogging in 2018

Imagine for a minute the following hypothetical scenario… Through a series of mysterious events, one day you wake up to find that you’ve been transported back in time to the year 1993–25 years ago. In an attempt to make the most of your predicament, you head to your local coffee shop, where you strike up

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