4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart Insights, the number of mobile users exceeded the number of desktop users in 2015. Considering how

5 Clever and Replicable Facebook Marketing Campaigns

If your business hasn’t tapped into using Facebook for marketing your products or services, it’s time to get on the bandwagon. Success on social media platforms calls for more than just maintaining and keeping your profile up-to-date. In order to really maximize what Facebook has to offer your business, you need to establish a lively

Differentiating Your Copy for a Female Audience

A general rule of thumb for copywriters is to know the market you’re writing for. In order to persuade your audience to feel, think, and subsequently act in a certain way, it’s imperative to understand the pain points, challenges, mindset, sources of inspiration, language, and tone. Though gender norms are increasingly fluid, there are certain

How to Create an Email Marketing Promo Calendar

Your email list is a valuable and impactful asset for your business. It’s your direct line of communication with prospective and current customers and has significant potential for accessing their focused attention. Learn to leverage your list the right way, and we guarantee you’ll see results and move your dial closer to success. This is

Why Video Content Is a Marketing Must in 2017

Vimeo. YouTube. Snapchat. Upworthy. Just a few years ago, if you were to casually drop the names of these platforms in conversation, many people would think you were speaking another language. These brands simply weren’t recognized by the average person. Now, it’s almost impossible to go through the day without hearing mention of video content

5 Useful Project Management Tools for Content Marketers

For decades, the concept of a workplace has typically looked something like this… Employees work side-by-side for a specific time frame each day at a designated indoor location–whether it be limited to one room or a whole building on a city block. Meetings are conducted in board rooms (or rooms so tiny they could be

Retargeting: How to Turn Abandoned Leads into Customers

Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to an online course teaching elements of graphic design. Maybe you didn’t have your credit card handy. Maybe you got distracted. Or, maybe you weren’t entirely sure

Social Media Marketing Practices That Turn Off Consumers

When social media platforms such as Facebook, Twitter, Instagram, and Snapchat started becoming more commonplace, many of us were perplexed. Figuring out how to best migrate our personal lives to the digital world was one thing–but determining how these platforms could be used in our professional endeavors and the business landscape was another. On one

The Art of Image Selection for Your Blog Posts

If the phrase “a picture is worth a thousand words” is indeed true, the visual content that you select for your blog posts can make or break an article. When given the choice to read a post made up of block upon block of copy, or an article illustrated with infographics, photos, and illustrations, most

7 Characteristics of High-Converting Calls to Action

No matter how much thought and strategizing goes into your content marketing efforts, the real magic of conversion won’t occur without an optimized key ingredient…the Call to Action, or more commonly referred to as a CTA. Whether it be a clickable button on a landing page or a hyperlinked sentence within a blog post, a

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