How to Write Content That Both People and Search Engines Will Love

Balloons

(Source) There are certain tasks in life where we must strike a delicate balance in order to meet two imperatives. For example… Being honest when giving feedback to a friend without hurting her feelings. Keeping our bodies healthy while still having fun and indulging in the sweet things in life (like a decadent slice of


How to Write Captivating Content Based on Conversation

  (Source) People get hit hard with sales copy–every hour of every day. Just think of how many times you see a sales pitch for this or that, whether it be an email promotion in your inbox or an ad in your favorite lifestyle magazine. Or those annoying ads asking you to buy dish detergent


5 Reasons People Stop Reading Your Marketing Content

marketing-content

You’ve put hours into drafting a piece of content. You selected the finest royalty-free images the internet has to offer. And, you’ve hired an editor to ensure your copy is as clean as a whistle. Now, the time has come to unveil your masterpiece online. With hopes of high traffic, viral shares, and rave reviews,


5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve checkout lines, and systems like Alexa or Google Home. And while all these technologies can be


4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to


4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who write their own content…a disease so dangerous that it’s been known to… Decrease the copy readability


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance. Seeing low open rates? A high disengagement rate? Low delivery? If you answered yes to any


4 Metrics That Will Optimize Your Email Marketing

email

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing generates $22.24 per dollar spent. Based on these statistics and general sentiments expressed by numerous companies


How to Create a Compelling Case Study

Case study

From passing along traditions to sharing cautionary tales, storytelling has been an effective and popular form of communication for centuries. Stories are powerful because they help us see things from others’ perspectives and learn about their experiences–which can be valuable when it comes to making decisions for our own lives. It’s no wonder that case


5 Blog Title Ideas to Boost SEO and Click-Throughs

One of the world’s most well-regarded copywriters and advertisers David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” If you ask us, that’s a lot of pressure to place

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