Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But it doesn’t mean that it’s time to put your feet up. Unfortunately, too many businesses make


5 Copywriting Tips for Holiday Promotions and Sales

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s preparing to celebrate. …and if you’re a business owner, it’s the perfect opportunity to reach or


The Must-Read Cyber Monday Checklist for Your Online Store

The addition of Cyber Monday to the Black Friday weekend has been beneficial to society in a variety of ways. To name a few… Unlike Black Friday, no one gets trampled to death while trying to claim a half-off flat-screen TV. Unlike Black Friday, no one has to wake up at 4 a.m. and shovel


4 Must-Read Product Description Tips for eCommerce Businesses

Think back to the last time you felt comfortable–no, not just comfortable–compelled to fork over your credit card information to purchase a product online. What was it about the product description that made you feel excited, confident, and secure to pay for something you most likely hadn’t been able to see, touch, or experience in


Chatbots: Do They Live Up to the Hype?

Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be true and evident is that more and more services are being automated–including customer service and consumer engagement. Chatbots are a form of artificial intelligence that have


The Business Owner’s Guide to Demystifying Metadata

Take a few seconds to consider the importance of the tags on your clothing. Although they aren’t meant to be visible from the outside, they are an essential component when determining important information such as size, color, and care instructions. In the same sense, metadata is to your website what a tag is to a


6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid experimentation across marketing channels in order to identify the most efficient and cost-effective way to grow


6 Tips for A/B Testing Marketing Emails

Understanding key metrics–such as open rate, click-through rate, and delivery rate–is important for any business utilizing email marketing. However, the metrics mentioned above are only half of the equation when it comes to optimizing your emails for better performance. Seeing low open rates? A high disengagement rate? Low delivery? If you answered yes to any


4 Metrics That Will Optimize Your Email Marketing

For every dollar spent on email marketing, brands generate nearly $41 in sales.  In comparison: Mobile marketing generates $10.51 per dollar spent. Social media generates $12.71 per dollar spent. Display advertising generates $19.72 per dollar spent. Search engine marketing generates $22.24 per dollar spent. Based on these statistics and general sentiments expressed by numerous companies


How to Use Post-Purchase Emails To Increase Engagement and Revenue

Here’s a pop quiz: Once a customer converts and buys a product, the sale is over. True or false? The correct answer is false. Once you make a sale, give yourself a pat on the back, but don’t pop open that champagne in celebration just yet. In reality, the engagement process has only just begun.

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