Why Your Content Strategy Success Depends on an SEO Strategy

You know what they say… “Behind every starving millennial is a baby boomer who makes 6 figures but can’t open a PDF.” We’re joking, baby boomers…we truly love you! That said, we think that sentiment illustrates an important point. Everyday technology is changing, and, because of the rapid pace in which new systems and technologies

25 Consumer Emotions Your Content Cannot Fail to Neglect

Consumer emotions play a major role in decision-making processes. For example… When you’re stressed and selecting food for dinner, you opt for pizza. When voting for political candidates, anger and frustration guide who you cast a ballot for. And when making purchase decisions, the way sales copy influences and taps into your emotions causes you

7 Easy Steps to Marketing Your Ecommerce Store on a Budget

Image credit: Pexels When you’re starting up your ecommerce store, it’s hard to know where to spend that budget. There are numerous elements to think about when you’re getting your startup off the ground — where do you even begin? If you haven’t got the cash to splash, then marketing your ecommerce store can seem

5 Things That Will Sabotage Your Email List

Stepping on bananna peel

“Build it, and they will come.” The famous line from the 1989 film Field of Dreams is a nice thought–but not so practical in the real world. Take building an email list. It’s no easy feat. It takes time and effort to gather dozens, hundreds, thousands, and tens of thousands of subscribers. Whether you’ve created

How to Write Content That Both People and Search Engines Will Love

(Source) There are certain tasks in life where we must strike a delicate balance in order to meet two imperatives. For example… Being honest when giving feedback to a friend without hurting her feelings. Keeping our bodies healthy while still having fun and indulging in the sweet things in life (like a decadent slice of

How to Write Captivating Content Based on Conversation

  (Source) People get hit hard with sales copy–every hour of every day. Just think of how many times you see a sales pitch for this or that, whether it be an email promotion in your inbox or an ad in your favorite lifestyle magazine. Or those annoying ads asking you to buy dish detergent

5 Reasons People Stop Reading Your Marketing Content


You’ve put hours into drafting a piece of content. You selected the finest royalty-free images the internet has to offer. And, you’ve hired an editor to ensure your copy is as clean as a whistle. Now, the time has come to unveil your masterpiece online. With hopes of high traffic, viral shares, and rave reviews,

5 Tips for Writing Conversational Content

  Decades ago, it was predicted that, in the 21st century, everything would be run by robots. And today, that prediction is partly true. Many of us currently use technologies like Siri, GPS navigation systems, automated phone systems, self-serve checkout lines, and systems like Alexa or Google Home. And while all these technologies can be

4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to

4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who write their own content…a disease so dangerous that it’s been known to… Decrease the copy readability

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