4 Metrics Essential to a Successful Content Strategy

Lately, team Sūmèr has been pondering some of life’s deepest psychological questions. For instance… Q #1 – “If a tree falls in the middle of the woods and nobody’s there to hear it, does it make a sound?” Q #2 – “If a man says something in the woods, and a woman isn’t there to


The State of Blogging in 2018

Imagine for a minute the following hypothetical scenario… Through a series of mysterious events, one day you wake up to find that you’ve been transported back in time to the year 1993–25 years ago. In an attempt to make the most of your predicament, you head to your local coffee shop, where you strike up


3 Content Marketing Trends to Watch in 2018

In the fashion world, it’s “cargo pants will be the new jeans.” In the finance world, it’s “the cryptocurrency market will continue to grow.” In the wellness world, it’s “vegan desserts and optimizing gut health will be a major focus.” Yep, it’s the beginning of 2018, and each industry is busy making their predictions and


4 Best Practices for Effective Brand Storytelling

A friend notices an item of yours–a piece of jewelry, item of clothing, you name it–and asks where you purchased it. Before you know it, you’ve launched into telling her the story behind the brand you bought from. Maybe it’s the tale of the young single mom who decided to follow her dreams and start


4 Creative Exercises for Writing Concise Copy

Suffering from sudden bouts of wordiness… Feeling the urge to go rogue with random tangents… Not being able to finish a sentence without taking multiple breaths… These are all signs of an awful illness that plagues business owners who write their own content…a disease so dangerous that it’s been known to… Decrease the copy readability


The Ultimate Guide to Conversion-Boosting Website Copy

Imagine visiting a website with beautifully designed, sleek pages that load quickly and efficiently. As you begin to scan the copy, your sense of the business begins to change. There’s no flow. You aren’t quite sure what the company does or how they can help you. Frustrated, you exit the site. Never to return. Unlike


Giving Thanks, Sūmèr-Style!

From Mexico to North Carolina and several places in between, our dynamic and remote team at Sūmèr are based around the country and world. However, our locations aren’t the only factors that distinguish us–we each have unique aspects of our lives that we’d like to express gratitude for this Thanksgiving. Whether it be the people


Baby, Come Back! How to Encourage Return Customers

After spending a large portion of your marketing budget to secure new customers, you see conversions rise and start to celebrate. Converting prospects to paying customers can be tricky, and there’s no doubt that congratulations are in order. But it doesn’t mean that it’s time to put your feet up. Unfortunately, too many businesses make


5 Copywriting Tips for Holiday Promotions and Sales

Temperatures are dropping. Leaves have fallen from the trees. Family and friends are finalizing flights and holiday travel plans. People are dusting off basement boxes labeled “holiday decorations.” Yes, the winter holidays are right around the corner, and everyone’s preparing to celebrate. …and if you’re a business owner, it’s the perfect opportunity to reach or


The Must-Read Cyber Monday Checklist for Your Online Store

The addition of Cyber Monday to the Black Friday weekend has been beneficial to society in a variety of ways. To name a few… Unlike Black Friday, no one gets trampled to death while trying to claim a half-off flat-screen TV. Unlike Black Friday, no one has to wake up at 4 a.m. and shovel

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