Conversion Optimization: A/B Split Testing 101 for Beginners

Take a moment to imagine the following hypothetical situation… You own a business that sells furniture online. As the spring approaches, you decide to run a spring clearance sale and advertise it on your website’s homepage. You already have all your ducks in a row in terms of the copy and layout of the announcement


Email Marketing MythBusters: 3 Beliefs You Shouldn’t Buy Into

“If I build it, they will come.” “Facebook ads will solve my problems.” “I need an MBA to really build a successful business.” Though intentions might be in the right place, some of the ideas we continue to entertain are simply not true–even if they are widely believed. In the competitive landscape of digital marketing,


5 Must-Know New Instagram Features

Instagram is an increasingly favored social media channel for young and old alike–with 59% of internet users age 18-29 and 33% of internet users ages 30-49 using the platform (according to PEW research center). Aside from providing individual users with an outlet to share their photos, videos, and hilarious GIFs, Instagram is a dynamic platform


7 Facts Google Wants You to Know about Mobile Search Optimization

With more than half of all internet traffic coming from mobile devices, most businesses are aware that mobile site optimization is critical for usability and keeping visitors and customers engaged. What’s not as obvious is the fact that optimizing your mobile site is directly linked to– and positively affects–your website ranking in Google search results.


How to Use Avatars and Quizzes to Segment

Ever subscribed to a newsletter, only to receive emails that don’t pique your interest? For instance, let’s say you’re a strict vegetarian, and you continually receive a sequence of emails promoting discounted meat-frying equipment from an online retailer. You’d be clicking unsubscribe faster than you can say “no thank you.” Just because someone subscribes to


Define Your Brand Voice with This Creative Exercise

If you’ve ever flown with Southwest Airlines, you’ve probably experienced the quintessential enthusiastic sense of humor, friendly service, and quirky rituals exhibited by their employees. Rather than listening to the monotonous, droning voice of a flight attendant at random intervals during your cross-country travels, Southwest keeps things interesting and engages with their customers in a


4 Signs That Your Business Would Benefit from Hiring a Copywriter

Take a minute to think about the times you’ve been marketed to and it worked. What was it that made you say yes and purchase? Was it the charisma and clarity of the live salesperson? Was it the way the product was visually represented or demonstrated in a video advertisement? Or was it the clear,


5 Ways to Encourage and Repurpose User-Generated Content

From Instagram to Twitter, customers are showing their love for brands, products, and services daily with their social media accounts. This provides brands an amazing opportunity to utilize the results of this trend and repurpose user-generated content (UGC) in order to showcase praise to their past or potential customers. Repurposing user-generated content (UGC) is beneficial


4 Mobile Marketing Trends You Cannot Avoid

Mobile marketing trends seem to evolve and change faster than New York City fashion. If you aren’t taking it upon yourself to stay current, you risk losing out on new customers and ticking off current ones. According to Smart Insights, the number of mobile users exceeded the number of desktop users in 2015. Considering how


5 Clever and Replicable Facebook Marketing Campaigns

If your business hasn’t tapped into using Facebook for marketing your products or services, it’s time to get on the bandwagon. Success on social media platforms calls for more than just maintaining and keeping your profile up-to-date. In order to really maximize what Facebook has to offer your business, you need to establish a lively

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