3 Content Marketing Trends to Watch in 2018

In the fashion world, it’s “cargo pants will be the new jeans.” In the finance world, it’s “the cryptocurrency market will continue to grow.” In the wellness world, it’s “vegan desserts and optimizing gut health will be a major focus.” Yep, it’s the beginning of 2018, and each industry is busy making their predictions and


The Business Owner’s Guide to Demystifying Metadata

Take a few seconds to consider the importance of the tags on your clothing. Although they aren’t meant to be visible from the outside, they are an essential component when determining important information such as size, color, and care instructions. In the same sense, metadata is to your website what a tag is to a


6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid experimentation across marketing channels in order to identify the most efficient and cost-effective way to grow


5 Ways to Encourage and Repurpose User-Generated Content

From Instagram to Twitter, customers are showing their love for brands, products, and services daily with their social media accounts. This provides brands an amazing opportunity to utilize the results of this trend and repurpose user-generated content (UGC) in order to showcase praise to their past or potential customers. Repurposing user-generated content (UGC) is beneficial


Why Video Content Is a Marketing Must in 2017

Vimeo. YouTube. Snapchat. Upworthy. Just a few years ago, if you were to casually drop the names of these platforms in conversation, many people would think you were speaking another language. These brands simply weren’t recognized by the average person. Now, it’s almost impossible to go through the day without hearing mention of video content

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How to Combine Storytelling Strategies and Data to Produce Persuasive Marketing Content

 I need you to do me a quick favor…recite the quadratic formula please. Oh, what’s that…you’re a business owner and that request has nothing to do with the digital/content marketing advice you’ve dropped by our blog to check out? I understand that…but please, just for kicks, humor me and recite the quadratic formula. No cheating!


4 Ways to Quickly Build Brand Authority through Content Marketing

Nowadays, it seems like everybody under the sun can position themselves as a brand authority, or in other words, a person who is a credible expert in a specific industry or on a certain topic. Think about it… Anyone can start a blog, create a website, and publish content. Heck, elementary school kids have blogs,


The Rule of Three: Drive Sales with This Rule Founded in Brain Science

In 1988 Winona Ryder opened that gate to the Netherworld and unleashed the ghostly character of Beetlejuice by chanting his name not one, not two, but three times. Why three times? The rule of three is a magical and powerful force that can do anything from bringing the dead back to life to making your


5 Myths about Content Marketing You Shouldn’t Believe

A quick search of the internet, and you’ll find plenty of chatter on the latest content marketing trends, dos and don’ts, rules, guidelines, etc. For the most part, it’s a great thing that there are so many content marketing resources available online. However,  for every truthful, accurate, and proven piece of information floating around the


Content Marketing Success: Mirror the Latest TV Revival Trends

“Whatever happened to predictability. The milkman, the paperboy, evening tv?” If you didn’t just sing that sentence to the tune of the infamous Full House theme song, you clearly missed out on some quality 90’s television. Not to worry. The show is back and running, and as long as you have a Netflix account, you

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