7 Easy Steps to Marketing Your Ecommerce Store on a Budget

Image credit: Pexels When you’re starting up your ecommerce store, it’s hard to know where to spend that budget. There are numerous elements to think about when you’re getting your startup off the ground — where do you even begin? If you haven’t got the cash to splash, then marketing your ecommerce store can seem


5 Things That Will Sabotage Your Email List

Stepping on bananna peel

“Build it, and they will come.” The famous line from the 1989 film Field of Dreams is a nice thought–but not so practical in the real world. Take building an email list. It’s no easy feat. It takes time and effort to gather dozens, hundreds, thousands, and tens of thousands of subscribers. Whether you’ve created


How to Write Content That Both People and Search Engines Will Love

(Source) There are certain tasks in life where we must strike a delicate balance in order to meet two imperatives. For example… Being honest when giving feedback to a friend without hurting her feelings. Keeping our bodies healthy while still having fun and indulging in the sweet things in life (like a decadent slice of


How to Write Captivating Content Based on Conversation

  (Source) People get hit hard with sales copy–every hour of every day. Just think of how many times you see a sales pitch for this or that, whether it be an email promotion in your inbox or an ad in your favorite lifestyle magazine. Or those annoying ads asking you to buy dish detergent


The Business Owner’s Guide to Demystifying Metadata

Take a few seconds to consider the importance of the tags on your clothing. Although they aren’t meant to be visible from the outside, they are an essential component when determining important information such as size, color, and care instructions. In the same sense, metadata is to your website what a tag is to a


6 Growth Hacks That Will Take Your Content Marketing to the Next Level

Steps

Growth hacking has become somewhat of a trendy term and practice in the digital marketing world since it was first coined back in 2010 by entrepreneur and startup advisor Sean Ellis. Growth hacking refers to the process of rapid experimentation across marketing channels in order to identify the most efficient and cost-effective way to grow


5 Ways to Encourage and Repurpose User-Generated Content

user generate

From Instagram to Twitter, customers are showing their love for brands, products, and services daily with their social media accounts. This provides brands an amazing opportunity to utilize the results of this trend and repurpose user-generated content (UGC) in order to showcase praise to their past or potential customers. Repurposing user-generated content (UGC) is beneficial


Why Video Content Is a Marketing Must in 2017

Vimeo. YouTube. Snapchat. Upworthy. Just a few years ago, if you were to casually drop the names of these platforms in conversation, many people would think you were speaking another language. These brands simply weren’t recognized by the average person. Now, it’s almost impossible to go through the day without hearing mention of video content


How to Combine Storytelling Strategies and Data to Produce Persuasive Marketing Content

 I need you to do me a quick favor…recite the quadratic formula please. Oh, what’s that…you’re a business owner and that request has nothing to do with the digital/content marketing advice you’ve dropped by our blog to check out? I understand that…but please, just for kicks, humor me and recite the quadratic formula. No cheating!


4 Ways to Quickly Build Brand Authority through Content Marketing

Nowadays, it seems like everybody under the sun can position themselves as a brand authority, or in other words, a person who is a credible expert in a specific industry or on a certain topic. Think about it… Anyone can start a blog, create a website, and publish content. Heck, elementary school kids have blogs,

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