Why Video Content Is a Marketing Must in 2017

Vimeo. YouTube. Snapchat. Upworthy. Just a few years ago, if you were to casually drop the names of these platforms in conversation, many people would think you were speaking another language. These brands simply weren’t recognized by the average person. Now, it’s almost impossible to go through the day without hearing mention of video content


How to Combine Storytelling Strategies and Data to Produce Persuasive Marketing Content

 I need you to do me a quick favor…recite the quadratic formula please. Oh, what’s that…you’re a business owner and that request has nothing to do with the digital/content marketing advice you’ve dropped by our blog to check out? I understand that…but please, just for kicks, humor me and recite the quadratic formula. No cheating!


4 Ways to Quickly Build Brand Authority through Content Marketing

Nowadays, it seems like everybody under the sun can position themselves as a brand authority, or in other words, a person who is a credible expert in a specific industry or on a certain topic. Think about it… Anyone can start a blog, create a website, and publish content. Heck, elementary school kids have blogs,


The Rule of Three: Drive Sales with This Rule Founded in Brain Science

In 1988 Winona Ryder opened that gate to the Netherworld and unleashed the ghostly character of Beetlejuice by chanting his name not one, not two, but three times. Why three times? The rule of three is a magical and powerful force that can do anything from bringing the dead back to life to making your


5 Myths about Content Marketing You Shouldn’t Believe

A quick search of the internet, and you’ll find plenty of chatter on the latest content marketing trends, dos and don’ts, rules, guidelines, etc. For the most part, it’s a great thing that there are so many content marketing resources available online. However,  for every truthful, accurate, and proven piece of information floating around the


Content Marketing Success: Mirror the Latest TV Revival Trends

“Whatever happened to predictability. The milkman, the paperboy, evening tv?” If you didn’t just sing that sentence to the tune of the infamous Full House theme song, you clearly missed out on some quality 90’s television. Not to worry. The show is back and running, and as long as you have a Netflix account, you


How to Nail Marketing Content Tone on the First Try

It’s easy to research facts, design beautiful graphics, and put together a strategy for your client. But when it comes time to write marketing content, it’s not always easy to capture tone. This happens for several reasons… #1 Picking up tone is something that not everyone is naturally good at. While some people can leave


How to Craft Marketing Content for Multicultural Audiences

Between universal adapters and stretchy leggings, we live in a society that clearly values a one-size-fits all philosophy. The problem: One size does not always fit all…especially when it comes to creating marketing content for your business. It’s important to recognize this because technology allows us to work with so many people across the globe.


5 Things to Avoid in Your Marketing Content

Obnoxious sales talk, typos, and bees. All three of these things have one thing in common. The commonality: they are all things that business owners who write marketing content should avoid. Ok, so bees might be a little bit out of the ordinary for writers to have to worry about…but believe me, one good sting


Top Strategies for a Successful Content Marketing Plan

Congrats on engineering the perfect product or creating the world’s most needed service. That accomplishment on its own is something worthy of celebrating. But your job of bringing a new product or service into the world isn’t over yet, so you can’t sit there and drool all over your new creation for too long. Unless

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