2 Crucial Elements Missing from Your Product Descriptions

  When it comes to product descriptions, many in the eCommerce space rely on sleek images and web design to do the selling. The thinking process goes something like this: “The images say everything, so the marketing copy comes last and really isn’t that important.” Call it a professional bias, but placing product copy as

Marketing Cheat Sheet: Test Your Video Sales Letter

    If you’ve written a video sales letter—or you’re thinking about it—wouldn’t it be a dream-come-true if you knew whether or not it would convert? If you had a crystal ball that revealed the future success of your video sales letter, you’d save time, money, energy, and heartache. Unfortunately, crystal balls are hard to

Top 10 Email Marketing Strategies

  When you have proven email marketing strategies at the ready, your nurture sequences, automated marketing, and CRM become equal parts seamless and successful. Since we love you, dear reader, we’ve compiled our top 10 email marketing strategies that will dramatically improve your communication, nurturing, and sales. Use the following techniques to turn your ideal

The One Thing That Creates Low Online Sales

    When we talk with business professionals who have an awesome product with low online sales, we often hear the following… “I’ve tried everything and nothing seems to work…” “I’ve driven traffic with targeted Facebook ads and I’m still not seeing the conversions.” “I’ve added new services based on the needs of my target

The Connection between Content Marketing and PR

  Almost all businesses engage in some form of content marketing and PR, but most companies fail to see the connection between the two. To see the most effective results for your marketing efforts, it’s essential that you appreciate how PR and content marketing can complement one another. Only then will your business be most

How to Attract and Engage New Prospects

    There is no shortage of expert advice on how to re-engage lukewarm prospects and existing customers. But what about marketing strategies that cover how to attract and engage new prospects? That’s what you’re about to discover below. First, let’s establish what we mean when we say new prospects. As your products and services

Why Content Marketing Is Necessary for Small Business

    Content marketing is now a necessary element of online sales for most companies; however, many businesses are struggling with creating marketing content. According to a recent survey of online marketers by the Content Marketing Institute, even though 88% of online marketers use content marketing, a whopping 70% of marketers say that their companies’

6 Content Marketing Trends of 2016

    Succeeding in the digital age requires a comprehensive online strategy. To do that, it’s paramount to stay up-to-date with this year’s hottest, most profitable content marketing trends. Using outdated techniques isn’t going to cut it and can result in turning off your web visitors. Here are this year’s 6 most important trends in

Successful Abandoned Cart Email Series Blueprint

  If you sell products or services online, abandoned cart email series are a vital piece of any successful digital marketing strategy. Without these marketing emails, you’re losing out on major revenue. Before we map out our blueprint for a successful abandoned cart email series, let’s explain why your business needs one. MYTH: people who

How the Star Wars Trailer Exemplifies Successful Content Marketing

                          When it comes to quality copywriting that converts, there is confusion about what successful content marketing does. Long story short, content marketing is about information. It answers questions, overcomes objections, and provides education. It’s not about direct sales. Yes, top-notch white papers, blog

[wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close